Blue Milk founder and CEO Nye “Blue” Suggs has a message for all the milk bar owners who are still struggling to find their way back into the black: it’s not all bad.
The former MTV star has released his “Blue Milk For Life” album this week and is encouraging people to share their stories with the public.
The music video is part of a larger effort to help change the perception of milk in the eyes of the public, Sugg said.
“The milk bar thing is not going to change the world,” he said.
“We’re just doing a little piece of the puzzle to help people see the good milk and the bad milk.”
We don’t want to be the worst. “
It’s why we’re different than most people.”
“We don’t want to be the worst.
We don’t have a secret sauce,” he continued.
“But we do have something we’ve never had.
That’s the blue milk.”
Blue Milk was founded in the mid-2000s by Sugg, his brother Mark, and their parents, Nye and Michelle Sugg.
Their first album, Blue Milk, was released in 2008 and received mixed reviews.
It was followed by another album, A Taste of Blue, which received a Grammy nomination in 2016.
After the Grammy win, Blue said he was asked by his family members to go to a new studio to make music.
He returned to the family business and the two of them released a second album, Purple.
Blue Milk for Life was released on March 31, 2020.
Sugg was inducted into the Country Music Hall of Fame in 2013 and was honored by the Nashville Music Hall Of Fame in 2017.
In the same year, Blue released a memoir titled Blue Milk.
He also has a children’s book called “Blue and Me,” which he co-wrote with his wife Michelle.
“This is not the best time to be a mom, but it’s the best of times to be an entrepreneur,” Sugg told MTV News.
“And to go through a process where you’ve got the blessing of your family and the blessing and blessing of a lot of people and it all comes together, that’s really special.”
Blue has a number of projects in the works.
He is working on a book about his life and the band Blue Milk with fellow country music singer Marky Mark.