Starbucks has announced it will launch a new kind of oat milk, which is made with soy milk instead of cream.
Starbucks announced Thursday it is launching the Oat Milk, a new type of oatmeal.
It’s designed to appeal to both vegan and vegan-conscious consumers, and to help consumers switch to a plant-based diet, Starbucks said.
Oat milk is already available in stores, and Starbucks says it has had mixed success in the marketplace.
The company says the new Oat milk contains 100 percent plant-derived ingredients.
“The Oatmilks are made with a soy milk protein blend to create a vegan oat that’s a more wholesome alternative to dairy products,” the company said in a statement.
Vegan oat products were first introduced at Starbucks in the early 2000s, but they have been controversial because of the fact that they’re made with animal products.
A 2014 study found that a quarter of vegan oatmeal brands sold in grocery stores had traces of milk.
Starbucks also has a long history of selling its own brands of vegan products.
In 2012, the company launched the Blue Bottle vegan coffee in partnership with The Farm Sanctuary, which was the first to sell an oat-based coffee in the United States.
In 2014, Starbucks sold more than 1 million boxes of Blue Bottle coffee.
As a company, Starbucks has long been committed to veganism.
In January, the coffee giant released its first vegan cup of coffee.
Starbucks has since introduced more vegan options for its coffee, including oatmeal and coffee-infused sorbets.
For now, Starbucks is only selling Oat milks in stores.
The company says it is working on a launch in other cities.